Working tyrelessly towards a tyreless future.
Advisory, infrastructure and investment for turning waste tyres into value, across the UK and India.
A tyreless future is one where no tyre ends its life as waste.
Waste tyres are a problem with real value locked inside
For UK exporters
Waste tyres are leaving the UK as low-value bales. We help you find routes that capture more of their value, in the UK or in India.
For Indian tyre producers
EPR obligations are a cost today. We help turn them into partnerships with recyclers producing rubber, carbon black and road materials.
For investors
Tyre recycling is becoming infrastructure. We help you find, assess and develop projects worth backing.
Routes, rules, plants and capital
Four services that turn waste tyres into value, across the UK and India.
Recycling routes
The highest-value uses for waste tyres, and buyers for them in the UK and India.
Regulatory and EPR
India's tyre EPR rules and UK waste regulation, turned from obligations into partnerships.
Infrastructure
Recycling plants and processing capacity, from feasibility to delivery partners.
Clean energy finance
Clean energy and clean technology opportunities, assessed and prepared for investors and project owners.
Each stage grew out of the last
Tyrelessly began in 2015 as a digital platform in North India, collecting end-of-life tyres and getting them to licensed recyclers. By 2018 it had been recognised by the United Nations and covered across India and Europe. Running the platform showed us that the real barrier to recycling at scale was regulation, so we moved into advising on it. Since 2025 we have also helped clients build the infrastructure and raise the finance to turn waste tyres into value.
Founded in North India as a digital platform for collecting and recycling end-of-life tyres.
Global youth-led solution, UN SDSN Youth Solutions Report, 2017.
Grew from operating into advising on tyre recycling regulation.
Expanded into infrastructure, innovation and clean energy finance.
Recognised by the UN and across India and Europe
Recognition of the original Tyrelessly platform.
Book a conversation
Tell us what tyres you hold, make or want to invest in. We will tell you where the value is.
A short guide for your market
One for UK exporters, one for Indian producers and importers. Plain English, a few pages each.